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GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 183 countries, claiming to engage over 1 billion subscribers every month! That’s a lot of emails.
Feature-wise, they do boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you'll be hard-pushed to find a feature they don't offer.
The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments. Another feature worth mentioning is automation. You're able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly. You'll also have plenty of detailed templates to help you get started.
On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM – extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest. So let’s take a deeper dive into this tool.
GetResponse Review: Summary
GetResponse is an all-in-one marketing platform which, as well as email marketing, offers landing pages, a CRM and advanced automations. We rank them pretty favorably due to their range of advanced features. Their entry plan is reasonably priced, and they offer a generous 50% discount to NGOs. They also offer a free forever plan, which includes autoresponders, a landing page/website builder and un limited emails.
s GetResponse the right newsletter service for you?
You want to capture leads:
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible forms, a landing page editor, Google Analytics integration and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.
Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
You’re an ecommerce:
If you’re an online store owner, GetResponse is packed with features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking.
You’ll benefit from GetResponse’s Conversion funnel feature, where you can set up your ecommerce site and start building your sales funnels with landing pages, social media campaigns, webinars, and much more. Find out more here.
You need sophisticated automation:
We were impressed with GetResponse’s workflow builder, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates (available on higher-tier plans only).
You need detailed reports:
GetResponse allows you to deep dive into your data on everything from contacts to newsletters and automations. The new interface is clean and really well-designed.